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Monday, 8 September 2014

Mens and Womens Shaving and Hair Removal UK 2014 - Industry size, share, trend, strategy and growth


Retail value sales in the shaving and hair removal market stagnated in 2013; however, a focus on new product innovation has seen the category return to growth. Expanding into new and niche areas such as male body hair removal, laser and IPL (Intense Pulsed Light) home devices among others presents an opportunity to retain sales growth in the market.


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Table of Content

Introduction
Products covered in this report
Abbreviations

Executive Summary
Market growth returns in 2014
Figure 1: UK best- and worst-case forecast for value sales of shaving and hair removal products, 2009-19
The ageing UK population poses a threat
Shaving preparations increase share of launch activity
Figure 2: New product launches in the UK shaving and depilatories market, by product type, 2011-14
Three quarters of hair removers choose wet shaving
Figure 3: Hair removal methods, June 2014
Razors innovations top NPD interest
Figure 4: Interest in new product development, June 2014
Young women remove pubic hair to feel attractive
Figure 5: Attitudes towards body hair, June 2014
What we think

Issues and Insights
Men’s body hair removal becomes a focus for the market
The facts
The implications
IPL, laser and hair retardant products threaten the market
The facts
The implications

Trend Application
Trend: The Real Thing
Trend: Extend My Brand
Trend: Life Hacking

Market Drivers
Key points
Ageing population threatens the market
Figure 6: Trends in the age structure of the UK population, by gender, 2009-19
Salon beauty spend falls
Figure 7: Trends in proportion of people spending extra money on beauty, June 2010-June 2014
Over a quarter took a beach holiday in 2013
Figure 8: Last holiday type, November 2013
Figure 9: Mean annual temperatures and sunshine hours, summer (June-August) 2000-13
New campaigns challenge social norms

Who’s Innovating?

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