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Monday, 29 September 2014

Irelands Cards and Payments Industry Emerging Market Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape


The report provides top-level market analysis, information and insights on Ireland's cards and payments industry, including:

    Current and forecast values for each category of Ireland's cards and payments industry, including debit cards, and credit cards.
    Comprehensive analysis of the industry’s market attractiveness and future growth areas
    Analysis of various market drivers and regulations governing Ireland's cards and payments industry
    Detailed analysis of the marketing strategies adopted for selling debit and credit cards used by banks and other institutions in the market
    Comprehensive analysis of consumer attitudes and buying preferences for cards
    The competitive landscape of Ireland's cards and payments industry

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Executive summary

    Irish payment cards registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 3.75%, to reach 6.3 million cards in circulation by the end of 2013. Improvements to banking infrastructure such as the increased installation of point-of-sale (POS) terminals in merchant outlets drove the growth. In terms of transaction value, payment cards valued EUR49.1 billion (US$65.1 billion) in 2013, after registering a review-period CAGR of -0.22%. However, it is expected to expand over the forecast period (2014–2018), at a CAGR of 3.23%. In terms of transaction value, debit cards accounted for a 77.9% share in 2013, which is expected to rise further over the forecast period.
    In terms of the number of cards in circulation, the debit cards market accounted for 68.3% of the overall payment cards in 2013. The debit cards market is expected to continue to dominate over the forecast period, with its share reaching 74.0% in 2018.
    During review period, the debit cards market registered a CAGR of 8.48%. Over the forecast period, the debit cards market expected to register a CAGR of 3.78% in terms of the number of cards in circulation, from 4.6 million in 2014 to 5.3 million in 2018. In terms of transaction value, the debit cards market registered a review-period CAGR of 1.08%, and is expected to record a forecast-period CAGR of 4.51%.
    The increase in debit card usage is due to the switching of payment methods for goods and services, from checks to debit cards. The National Payments Plan initiative in 2013, e-Day, will further encourage the use of debit cards over checks. This will encourage small and medium-sized enterprises (SMEs), which accounted for 60% of Ireland’s total check usage to use debit cards. Furthermore, rising credit card debt shifted consumer’s preference towards debt-free financial products, and supported the growth of debit cards.


Scope

    This report provides a comprehensive analysis of Ireland's cards and payments industry.
    It provides current values for Ireland's cards and payments industry for 2013, and forecast figures for 2018.
    It details the different economic, infrastructural and business drivers affecting Ireland's cards and payments industry.
    It outlines the current regulatory framework in the industry.
    It details the marketing strategies used by various banks and other institutions.
    It profiles the major banks in Ireland's cards and payments industry.


Reasons to buy

    Make strategic business decisions using top-level historic and forecast market data related to Ireland's cards and payments industry and each market within it.
    Understand the key market trends and growth opportunities within Ireland's cards and payments industry.
    Assess the competitive dynamics in Ireland's cards and payments industry.
    Gain insights in to the marketing strategies used for selling various card types in Ireland.
    Gain insights into key regulations governing Ireland's cards and payments industry.


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