Wednesday, 24 September 2014

UK Airlines Market 2014 - Global Industry size, share, trend, forecast, Analysis and growth

The convergence of budget and full-service airlines has continued, with full-service airlines further unbundling fares to compete on top-line prices and low-cost airlines entering the long-haul market. Going forward, the development and efficient targeting of ancillary services will be a key driver in maintaining profitability for all airlines.

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Table of Content



Executive Summary

The market
Market volume set to grow 19% by 2019
Figure 1: Volume forecast of total passengers uplifted at UK airports, 2009-19
Market share
UK low-cost airlines up by third since 2008
Figure 2: Passengers uplifted worldwide by UK airlines, low-cost* and full-service**, 2008-13
Market factors
Jet fuel costs projected to rise after slight declines
More airlines to launch low-cost long-haul flights
Inmarsat aims to bring affordable in-flight Wi-Fi to Europe
2014 airline disasters to impact industry
Changes to be made to APD
Companies, brands and innovation
Top UK airlines continue to increase passenger uplift
Budget airlines boost market share
Flybe launches new domestic service
Panasonic Avionics generates revenue through targeted ads
BA creates interactive campaign
United Airlines launches personal device entertainment system
The consumer
Almost half of people have taken a holiday flight in the last year
Figure 3: Purpose of flights taken in the past 12 months, May 2014
Half of fliers have taken a budget flight in last 12 months
Figure 4: Types of flights taken in the last 12 months, May 2014
Over a third booked directly through airline website
Figure 5: Booking method, May 2014
More than a third always check preferred airline website
Figure 6: Attitudes towards purchasing, May 2014
In-flight food still prioritised
Figure 7: Willingness to pay for in-flight features, any flight, May 2014
Complimentary Wi-Fi is key app feature
Figure 8: Interest in mobile app features, May 2014
What we think

Issues and Insights

Why airlines should focus on increasing app penetration
How can airlines boost ancillary revenues?

Trend Application

Trend: Transumers
Trend: Collective Intelligence
Mintel futures: Generation Next

Market Drivers

Key points
Air travel grows market share
Figure 9: All overseas visits by air, sea and tunnel – volume, 2008-13
Heathrow and Gatwick boost passenger uplift
Figure 10: Passengers uplifted at UK airports, 2008-13
Heathrow and Gatwick vie for expansion
Jet fuel prices decline slightly but rise projected
Figure 11: Kerosene-type jet fuel monthly average spot price and US$:£ monthly average spot exchange rate, Jan 2008-May 2014
Changes to APD reduces tax on long-haul flights
Ancillary revenues pivotal
Court ruling over compensation for flight delays
Low-cost long-haul
Regulation on in-flight technology usage eased
Inmarsat looks to create EU-wide 4G broadband network
2014 airline disasters to increase costs

Who’s Innovating?

Key points
Flybe introduces new hop-on hop-off service
British Airways launches interactive campaign
Improvements to In-flight entertainment
Gogo implements faster Wi-Fi
Panasonic Avionic introduces targeted in-flight ads
New seating class from Delta
More efficient boarding processes

Market Size and Forecast

Key points
Air travel up in 2013
Figure 12: Passengers uplifted at UK airports, 2008-19
Fan charts
Figure 13: Volume forecast of total passengers uplifted at UK airports, 2009-19
Figure 14: Volume forecast of international passengers uplifted at UK airports, 2009-19
Figure 15: Volume forecast of domestic passengers uplifted at UK airports, 2009-19
Forecast methodology

Segment Performance

Key points
Visits to friends and family up 5.1%
Figure 16: Volume of UK residents’ air trips abroad, by purpose, 2008-13
Decline in non-scheduled flights continues
Figure 17: Passengers uplifted at UK airports, scheduled vs. non-scheduled flights, 2008-13

Market Share

Key points
Ryanair, easyJet and BA cement their leading market positions
Figure 18: Top ten UK-based airlines, by passengers uplifted globally, 2008-13
Virgin defends Little Red Service
UK airlines continue to boost fleets
Figure 19: Number of active aircraft, by airline, 2012 and 2013
UK low-cost airlines up by third since 2008
Figure 20: Total passengers uplifted worldwide by UK airlines, low-cost* and full-service**, 2008-13

Companies and Products

British Airways
Figure 21: Key financials British Airways Plc, 2012-13
Virgin Atlantic
Figure 22: Key financials for Virgin Atlantic Airways, Ltd, 2012 and 2013
Figure 23: Key financials for easyJet plc, 2012 and 2013
Figure 24: Key financials for Ryanair, 2013 and 2104
Figure 25: Key financials for Monarch Holding Ltd, 2012 and 2013
Figure 26: Key financials for Flybe, 2013 and 2014

Brand Communication and Promotion

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