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Sunday, 28 September 2014

New Report - US life insurance market size, shares, trend, growth, research and statistics 2014

Life insurance is not a product people like to buy and ownership rates continue to fall. Continued low interest rates aren’t helping, and neither is the fact that many people feel it is better to save money than it is to pay insurance premiums. Changing demographics offer both challenge and opportunity as companies struggle to find a way to bolster sales.

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Table of Content

Scope and Themes

What you need to know
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms
Generations

Executive Summary

The market
Fewer policies being purchased
Number of insurance companies is declining
Figure 1: Number of total life insurance companies in US, 1988-2012
Market drivers
Figure 2: Year-over-year monthly percentage change in life insurance applications, by age, January 2014-June 2014
Low interest rates
Figure 3: Treasury yields, Jan. 1, 2014-Aug. 11, 2014
Leading companies
The consumer
More women need life insurance
Figure 4: Percentage who don’t have life insurance, by gender, June 2014
Hispanics less likely than non-Hispanics to have life insurance
Figure 5: Percentage who don’t have life insurance, by Hispanic origin, June 2014
Marriage is a major impetus
Figure 6: Percentage who don’t have life insurance, by marital and parental status, June 2014
Millennials are willing customers, but need help
Figure 7: Attitude about insurance, by age, June 2014
Most are interested in features that save money, not add coverage
Figure 8: Interest in features, June 2014
Mobile access to accounts is most important
Figure 9: Mobile apps of most interest, by age, June 2014
What we think

Issues and Insights

Life insurance is increasingly important for women
Issues
Implications
The changing definition of “family” offers other emerging markets
Issues
Implications
How can life insurance companies attract Millennials?
Issues
Implications

Trend Application

Inspire Trend: Who are the Joneses?
Inspire Trend: Prove It
Inspire Trend: Cam Cam

Market Size

Key points
Total premiums show slight decline over the past year
Figure 10: US life insurance premiums, 2009-13
Direct premiums written are down
Figure 11: Direct premiums written, life insurance, 2009-13
Number of policies continues to fall
Figure 12: Number of policies purchased and in force, 2012 vs 2002 and 2011
Figure 13: Individual life insurance growth rates, by product, Q2 2013 vs Q2 2014
Figure 14: US monthly percentage change in life insurance applications, January 2014-June 2014

Market Drivers

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