Thursday, 18 September 2014

Digital Trends Fall US 2014 - worldwide Industry Size, Share, Trend, Growth and Analysis

Ownership of smartphones, tablets, digital media STBs (set-top boxes), e-readers, and Blu-ray players are all in the midst of penetration growth. At the same time, ownership of television sets, desktop computers, gaming consoles, and digital cameras show limited declines. Consumers may be in love with multifunction devices, but they retain interest in limited-function hardware that provides an enhanced UX (user experience).

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Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Abbreviations and terms

Executive Summary

Rising adoption for Blu-ray, digital media players
Figure 1: Increasing ownership of living room hardware, January vs June 2014
Clutter not a focus
Figure 2: Household ownership of consumer electronics, June 2014
Three handhelds rising
Figure 3: Increasing ownership of personal electronics, January-June 2014
Online activities
Marketplace increasingly a two-way street
Figure 4: Online activities related to purchases, January-June 2014
More, more, and more: Time online, social activity, entertainment pursuits
Figure 5: Select online communication and entertainment activities with rising usage, January-June 2014
What we think

Television Ownership and Purchasing
Physical and Digital Playback
Gaming Consoles
Handheld Hardware
Internet Usage
Online Activities
Impact of Age
Impact of Household Income
Impact of Race/Hispanic Origin
Additional Useful Consumer Tables

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