Online shoe retailing is one of the key developments in the footwear marketplace in recent years. The challenge now is how to best integrate, streamline, and develop use of websites as well as other tools such as social media and smartphone apps to maximize turnover and customer satisfaction. Online tools are essential to reaching digital-savvy younger shoe buyers, aged 18-34, as well as young Hispanics and busy parents. However, they can also support outreach to older buyers, including aging Boomers.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
The market
Figure 1: Total US sales and fan chart forecast of adult footwear, at current prices, 2009-19
Market drivers
Macroeconomic indicators support growth in footwear sales
Figure 2: consumer confidence and unemployment, 2000-14
Growing Hispanic population comprises key demographic for market
Figure 3: Population, by race and Hispanic origin, 2009-19
Figure 4: Women's and men's footwear purchases, by race/Hispanic origin, June 2014
Fitness and health concerns drive demand for athletic shoes
Figure 5: Reasons for purchasing athletic footwear, June 2014
Major suppliers and retailers embrace e-commerce and digital tools
The consumer
Women warrant focus as owners and buyers of greater number and range of shoes
Figure 6: Women's and men's footwear purchases, June 2014
In-store shopping leads, but online retail is fast growing
Figure 7: Retailers shopped for footwear, June 2014
Replacement is key driver, although other motivations are many and diverse
Figure 8: Reasons for purchasing footwear, by gender, June 2014
Comfort, durability, and style are top-ranked attributes in new shoes
Figure 9: Important attributes when shopping for footwear (top 3 rank), June 2014
Customers stick with styles they like, seek out sales, and avoid paying full price
Figure 10: Attitudes toward footwear in relation to price, comfort, and style, by gender and age, June 2014
What we think
Issues and Insights
What motivates purchase and what attributes do key buyers seek?
The issues
The implications
How is online shopping changing the retail landscape for footwear?
The issues
The implications
How can retailers best engage with young Hispanics, including families?
The issues
The implications
Trend Applications
Trend: Many Mes
Trend: Sense of the Intense
Trend: Return to the Experts
Market Size and Forecast
Key points
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