Thursday, 30 October 2014

Vacation Trends Market Canada 2014 - Global Market Size, share, trend , growth and strategy

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Given their preference for booking last-minute vacations, it is important for deal or booking sites to provide Quebecers with the ability to research, review and book trips in their native tongue, which is typically French Canadian.

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Table of Content



Executive Summary

Market Drivers
Figure 1: Projected trends in the age structure of the Canadian population, 2014-19
The consumer
Three quarters of Canadians are annual travellers
Figure 2: Trips taken and planned, July 2014
Longer winter trips are popular among Canadians
Figure 3: Vacation duration by season, July 2014
Canadians are most likely to travel with their spouse or partner
Canadians are most likely to visit friends and/or relatives on vacation
Figure 4: Types of trips taken by Canadians, July 2014
Three quarters of travellers prioritize cost/budget when travelling
Figure 5: Attitudes towards travel, July 2014
What we think

Issues and Insights

Increasing travel among less affluent Canadians
The facts
The implications
Engaging Canada’s aging population with tailored travel options
The facts
The implications
Focusing on boosting Quebecers’ number of trips
The facts
The implications
Focusing on domestic travel
The facts
The implications

Trend Application

Trend: Switch Off
Trend: Prove It

Market Drivers

Key points
Demographic overview
Canadian population count
Figure 6: Share of population of Canada, by territory/province, 2014
Figure 7: Average January and July temperatures in selected cities
Canada’s population is expected to age in the coming years
Figure 8: Projected trends in the age structure of the Canadian population, 2014-19
Economic overview
Canadian economy to pick up speed, but risks remain
Figure 9: Canada’s GDP, by quarter, 2008-14
Figure 10: Annual average exchange rates for the Canadian dollar vs selected currencies, 2011-14
Income and savings on the rise
Figure 11: Household disposable incomes and savings in Canada, 2008-14
Travel-specific overview
Canadians fare poorly in terms of paid vacation leave
Gasoline and jet fuel prices continue to increase…
Figure 12: Gasoline and jet fuel price per gallon ($CDN), September 2009–September 2014
as does the cost of passports

Companies and Products

Brick and mortar travel agencies
Flight Centre
Vacation packages from airlines
Air Canada Vacations
WestJet Vacations
Online travel agencies and price comparison websites
TripAdvisor Canada
Mobile apps for travel

Brand Communication and Promotion

Key points
Viking River Cruises emerges as the most prevalent direct mailer
Figure 13: Top direct mailers, mail volume in millions in the travel and leisure category, August 2013-August 2014
Figure 14: Top email senders, travel and leisure email campaigns, August 2013-August 2014,
Figure 15: Number of online ads in the travel and leisure category, August 2013-August 2014
Figure 16: Number of print campaigns in the travel and leisure category, August 2013-2014
Featured campaigns from Mintel Comperemedia
Travel Deals from Viking River Cruises
Air New Zealand
Tourism Saskatchewan

The Consumer – Canadians’ Past and Future Trips

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