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Wednesday 1 October 2014

Research Report on Free From Foods and Allergies Ireland 2014 - Global Market Size, share, trend , growth and strategy

While only a small number of Irish consumers officially suffer from allergies or intolerances in 2014, the level of sales of free-from food is undoubtedly improving, with a greater level of media attention on the likes of free-from diets and a greater availability of products helping to drive usage among consumers who do not suffer from such afflictions.

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Table of Content

Introduction
Key themes in the report
Consumer data
Definition
Wheat-free, gluten-free (WF/GF)
Dairy-free/lactose-free
Allergies and intolerances
Abbreviations

Executive Summary
The market
Figure 1: Free-from food and drink sales vs all-grocery sales, IoI, 2009-14
Forecast
Figure 2: Indexed market value of free-from foods, NI and RoI, 2009-19
Market factors
Improvements in the Irish economy
One in 10 NI and 3% of RoI consumers suffer from allergies
Ireland has low allergy rate compared to the rest of Europe
Figure 3: Top 10 European countries, by percentage of population that suffers from an allergy (including those who have suffered in the past), 2011
Coeliac affects one in 100 in Ireland
Increasing urbanisation could lead to increased incidence of allergies
Maturing population could shift dynamic in free-from food market
Innovations
Figure 4: Indexed level of products launched claiming to be gluten-free and low/no/reduced allergen, UK and Ireland, 2007-14
Figure 5: Gluten-free and low/no allergen products launched to UK and Irish market, by product category, 2014*
The consumer
Wheat, gluten, dairy and lactose most commonly avoided foods/ingredients
Figure 6: Types of food/ingredients avoided due to allergy, intolerance or coeliac disease and those who avoid as part of a healthy lifestyle, RoI, August 2014
Figure 7: Types of food/ingredients avoided due to allergy, intolerance or coeliac disease and those who avoid as part of a healthy lifestyle, NI, August 2014
Most allergy sufferers have had condition confirmed by doctor - intolerance sufferers likely to self-diagnose
Figure 8: If a consumer’s allergy is confirmed by a doctor/dietician, suspected or self-diagnosed, NI and RoI, August 2014
Figure 9: If a consumer’s intolerance is confirmed by a doctor/dietician, suspected or self-diagnosed, NI and RoI, August 2014
Figure 10: If a consumer’s coeliac disease is confirmed by a doctor/dietician, suspected or self-diagnosed, NI and RoI, August 2014
Gluten-free food the most bought and eaten type of free-from food
Figure 11: Types of free-from products that consumers have bought or eaten in the past six months, NI and RoI, August 2014
Consumers want more variety and ranges for free-from food
Figure 12: Agreement with statements relating to free-from products, NI and RoI, August 2014
Many non-users would be willing to switch if they suspected an allergy or intolerance
Figure 13: Agreement with statements relating to free-from products by non-users, NI and RoI, August 2014
Friend/family recommendation can help motivate free-from usage
Figure 14: Agreement with the statements relating to free-from food, NI and RoI, August 2014
What we think

Issues and Insights
What percent of Irish consumers are intolerant, allergic or suffer from coeliac disease?
The facts
The implications
What are the most prevalent types of allergies/intolerances among Irish consumers?
The facts
The implications
In what sectors are the majority of new product launches of free-from food occurring?
The facts
The implications
How do non-sufferers view free-from foods?
The facts
The implications
How important is brand to free-from food purchasers?
The facts
The implications

Trend Applications
Guiding Choice
Totophobia
The Real Thing

Market Overview


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