Tuesday, 28 October 2014

US Ethnic Trends in Restaurants Market 2014 - Global Market Size, share, trend , growth and strategy

Call 866-997-4948 (Us-Canada Toll Free) Tel: +1-518-618-1030 with your industry research requirements or email the details on

The ethnic foods operator is caught between trying to offer authentically ethnic foods while catering to an audience that wants to exert control over every aspect of their dining experience. Consumers indicate they are looking for new food experiences, but are anxious about not knowing enough about a menu item’s more exotic or unusual ingredients. Using the menu and service team to educate consumers about ethnic ingredients and components can help with familiarity and make diners comfortable enough to want to try something new.

To Brows a Full Report with Toc:

Table of Content

Scope and Themes

What you need to know
Data sources
Mintel Menu Insights
Consumer qualitative research
Consumer survey data
Abbreviations and terms

Executive Summary

The percentage of full- and limited-service ethnic restaurants is growing
Figure 1: Principal menu type, full- and limited-service restaurants, 2002-2012
A focus on new flavor experiences and health draws consumers to ethnic foods
Figure 2: US Per capita availability of fresh vegetables, 1970-2012
Expanding ethnic populations fuel a growing interest in ethnic foods
Eating ethnic foods at home saves money and time
For many, trying new ethnic flavors is a risky business
Figure 3: Trial drivers of ethnic items, August 2014
Households with children are more open to trying different types of ethnic and fusion foods
Figure 4: Perceptions of ethnic item formats, by presence of children in household, August 2014
Those aged 25-34 are more open to ethnic combinations than those 55+
Figure 5: Perceptions of ethnic item formats, by age, August 2014
Customization key to enticing consumers to trial
Figure 6: Behaviors and attitudes toward ethnic items, August 2014
What we think

Issues and Insights

How to entice less adventurous consumers to try new ethnic dishes?
The issues
The implications
Does the authenticity of an ethnic food really matter?
The issues
The implications
How to compete with products people cook at home?

Trend Applications

Trend: Make It Mine
Trend: Sense of the Intense
Trend: Why Buy

Market Data

Key points
The number of ethnic concepts in the US is growing
Figure 7: Principal menu type, full- and limited-service restaurants, 2002-2012
Figure 8: Principal menu type, full-service restaurants, 2002-2012
Figure 9: Principal menu type, limited-service restaurants, 2002-2012

Market Drivers

Key points
The US population is eating more vegetables
Figure 10: US Per capita availability of fresh vegetables, 1970-2012
The US population is more multicultural
figure 11: Total US population growth trends, by race and Hispanic origin, 2009, 2014, and 2019
Certain ethnic cuisines help more with weight management
Figure 12: American adults, by weight category, as determined by body mass index (BMI), 2008-14
Consumer confidence still shaky
Figure 13: Consumer confidence index, January 2004-March 2014

Innovations and Innovators

Ethnic foods operators appeal to adventurers seeking bold flavors, and heat
Appealing to consumers through healthier menu items
Positioning ethnic foods and flavors as a good value

Competitive Context

Key points
Consumers save money by eating regularly at home, and the quality of retail foods is getting better
American foods-themed restaurants offering more ethnic foods
Food trucks often offer ethnic street foods, and inspiration

Marketing Strategies

Catering to those who love spicy and hot flavor profiles
American concepts offering ethnic flavors
Ethnic restaurants mix ingredients and flavors from different ethnicities
Ethnic restaurants highlight healthier preparations
Ethnic concepts use promotions to gain consumer loyalty
Ethnic restaurants promote their participation in charitable causes

Menu Analysis

All Repoers of this Category Here:

About ResearchMoz

ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.

Contact US:

For More Information Kindly Contact:
Website @

No comments:

Post a Comment