Thursday, 30 October 2014

UK Mobile Device Apps Market 2014 - Global Market Size, share, trend , growth and strategy

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In the short term, in the UK at least, developers on iOS will likely earn more money than those on competing app stores. In the longer term though, porting any content to Android should be a priority; not least because Google is strongly pushing into emerging markets under the Android One scheme, which will place inexpensive smartphones – the company hopes – into the hands of ‘the next five billion’ people.

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Table of Content



Executive Summary

The market
Figure 1: Value of application sales and in-app purchases in the UK, 2012-14(e)
Market factors
Smartphones reach 75% of consumers; tablets in 50% of homes
App usage continue to increase
New categories come from the connected home and launch of wearables
Companies, brands and innovation
Figure 2: Top 10 most profitable countries by total app revenue, by store, July 2014
The consumer
Number of apps downloaded
Figure 3: Proportion of consumers who have ever downloaded apps for their devices, July 2014
Figure 4: Number of apps downloaded onto smartphone/tablet in the last month, July 2014
Amount spent on apps and in-apps
Figure 5: Amount spent on buying smartphone and tablet apps, July 2014
Figure 6: Amount consumers have spent on in-app purchases, July 2014
App preferences across devices
Figure 7: Application preferences across devices, July 2014
Attitudes towards apps
Figure 8: Consumer attitudes towards buying smartphone applications, July 2014
Figure 9: Reasons why consumers have not downloaded apps, July 2014
What we think

Issues and Insights

Low-income consumers do not participate in in-app purchases (IAPs)
The facts
The implications
Which app stores should developers target?
The facts
The implications

Trend Application

Trend: Make it Mine
Trend: Influentials
Mintel Futures: East Meets West

Market Drivers

Key points
75% of consumers have a smartphone; 55% a tablet in the home
Figure 10: Technology in consumer households, July 2014
Figure 11: Technology consumers personally own, July 2014
Figure 12: Household and personal ownership of computing technology, November 2009 – April 2014
Figure 13: Smartphone and tablet ownership, by age, July 2014
Android is the dominant OS on both devices
Figure 14: Smartphone and tablet ownership by operating system, July 2014
iOS and Android smartphones and tablets treated differently by consumers
Figure 15: iOS and Android tablet ownership, by age, July 2014
Figure 16: iOS and Android smartphone ownership, by age, July 2014
Android has greatest level of paired devices
Figure 17: OS on consumer smartphones, by OS on consumer tablets, July 2014
App use increased by 115% in 2013
Figure 18: Year-on-year growth in app usage, 2012 -13
Figure 19: Text messages and internet-connected messages sent in the UK, 2007-13
Boost to UK economy will promote government support
More health and home apps likely to appear over 2015

Who’s Innovating?

Key points
Helpouts connects experts and amateurs
Hyperlapse uses accelerometer to boost user videos
MotionSavvy understands sign language
Slingshot aims to provoke greater engagement

Market Size, Segmentation and Share

Key points
Market sees consistent year on year growth
Figure 20: Value of application sales and in-app purchases from the iOS App Store and the Google Play Store in the UK, 2012–14 (e)
Figure 21: iOS App Store and Google Play store UK revenue, by revenue model, July 2014*
Figure 22: Total proportion of apps on each store that are paid or free, globally, June 2014*
Freemium content provides big boost to Google Play
Figure 23: Top ten most profitable countries by total iOS and Google app revenue, by store, July 2014
Microsoft and BlackBerry still lag in available apps
Figure 24: Number of apps in Apple, Google, Microsoft and BlackBerry app stores, December 2008 – June 2014
Google Play growth in apps cut by four fifths
Figure 25: Percentage growth in available store apps, 2011 - 2014
Worldwide app downloads to be 95% free in 2017
Figure 26: Estimated app sales worldwide, 2012-17

Companies and Products

All Repoers of this Category Here:

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