Thursday, 9 October 2014

US Mobile Apps Market And Analysis 2014 - Global Market Size, share, trend , growth and strategy

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The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater challenge. While mobile apps can focus on users who are most likely to pay for features, the value of free users should not be ignored, as these consumers will help to build awareness among their friends and other connections.

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Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Abbreviations and terms

Executive Summary

Market factors

Figure 1: Number of paid vs free app downloads, June 2014
Google, Facebook, Yahoo lead in monthly unique visitors
Figure 2: Top 10 mobile apps by monthly unique visitors (in thousands), June 2014
The consumer
Most popular categories of apps
Figure 3: Types of mobile apps used, August 2013-March 2014
More than one third of app users know what they’re going to download before browsing
Figure 4: Mobile app discovery habits, June 2014
One fourth of consumers frustrated by in-app ads
Figure 5: Receptiveness to in-app advertising, by age, June 2014
Behavior a key driver of receptiveness to ads
Figure 6: Use of in-app advertising for app discovery, by paid and free app downloads, June 2014
What we think

Issues and Insights

Free vs paid app downloads
The issues
The implications
Competing for app users’ limited time
The issues
The implications
The hardware fragmentation problem
The issues
The implications

Trend Applications

Trend: Mood to Order
Trend: Influentials
Trend: The Suite Life

Market Drivers

Key points
Global mobile data traffic rising
Apps benefit from increasing opportunity among first-time device buyers
Figure 7: Increasing ownership of personal electronics, January-June 2014
International apps face a different device ecosystem
Figure 8: Operating system of current smartphone among Chinese consumers, by percentage share, December 2013
Figure 9: Operating system installed on UK consumers’ smartphones, November 2013

Leading Apps

Figure 10: Top 10 mobile apps in the US by monthly unique visitors (in thousands), June 2014

Innovations and Innovators

Haptic technology
Figure 11: Microsoft Researcher Hong Tan’s Explanation of Haptic Feedback
CamMe relies on gestures to take selfies
Figure 12: CamMe App Screenshot

Marketing Strategies

Strategy: Gamify mobile ads
Strategy: Behavior-based targeting
Strategy: Deals to encourage downloads
Figure 13: Travelocity Mobile App Ad, July 2014
Figure 14: Zappos Mobile App Ad, July 2014

Platforms Used for Mobile Apps

Key points
Android and iOS lead as primary smartphones
Figure 15: Smartphone platforms used most often, June 2014
Tablet app usage is more fragmented despite Apple’s and Google’s lead
Figure 16: tablet platforms used most often, June 2014
Android smartphones more popular among young men, iOS among young women
Figure 17: Android and iOS usage (most often), by gender and age, June 2014
One third of consumers use more than one platform
Figure 18: Mobile devices also used, by gender and age, June 2014

Types of Smartphone and Tablet Apps Used

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