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Thursday, 30 October 2014

Luxury Cars Market US 2014 - Global Market Size, share, trend , growth and strategy

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Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying process.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Luxury car market estimated to top 2.5 million units
Figure 1: Total US unit sales and fan chart forecast of Luxury cars, 2009-19
Entry-level luxury cars now most common vehicle
Figure 2: Total US unit sales of new luxury vehicles, by segment, 2012 and 2014
Key players
Four luxury brands represent nearly 50% market share
Figure 3: Top 4 luxury car brands, July 2013-2014
The consumer
Luxury buyers want new and improved technology
Figure 4: Reasons for wanting another vehicle, by luxury car intenders, May 2014
Young consumers twice as likely to buy compact cars
Figure 5: Luxury car purchase intenders by vehicle body style consideration, by age, May 2014
Luxury car buyers want reliable maintenance and warranties
Figure 6: Incentives and service features important to new vehicle intenders, May 2014
Tech and audio features more likely to influence luxury buyers
Figure 7: Tech and audio features important to luxury vehicle intenders, May 2014
Opportunity for developing technologies to attract luxury car buyers
Figure 8: Interest in developing technologies, functionality, features, and services when purchasing next new luxury car, May 2014
What we think

Issues and Insights

What is next for entry-level luxury buyers?
The issues
The implications
What “next-gen” technology resonates with luxury car buyers?
The issues
The implications
Should luxury dealerships embrace a “no-pressure” environment?
The issues
The implications

Trend Application

Trend: Life Hacking
Trend: Return to the Experts
Trend: Prepare for the Worst

Market Size and Forecast

Key points
Luxury car market estimated to top 2.5 million units
Figure 9: Total US unit sales and forecast of new luxury vehicles, 2009-19
Luxury cars account for 15.5% of market
Figure 10: Total US unit sales and forecast of total new vehicles and new luxury vehicles, 2009-19
Fan chart forecast
Figure 11: Total US unit sales and fan chart forecast of Luxury cars, 2009-19

Market Drivers

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