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Friday, 10 October 2014

Personal Care Market Consumer Analysis US 2014 - Global Market Size, share, trend , growth and strategy

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 Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.

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Table of Content

Scope and Themes

Executive Summary

Overview
Market factors
Consumers allocate spending differently depending on category
Figure 1: Total US retail sales of personal care product categories, by share, at current prices, 2013
Race influences how shoppers spend
Figure 2: Haircare and skincare expenditures, by race/Hispanic origin, January 2013-March 2014
The consumer
People are worried about looking older
Figure 3: Concerns about appearance, July 2014
Time spent on grooming correlates to concerns about appearance
Figure 4: Time spent on grooming, July 2014
Personal care shoppers rely on mass brands
Figure 5: Type of brands purchased, July 2014
High awareness of familiar ingredients
Figure 6: Awareness and influence of ingredients, July 2014
Claims that imply credibility are important
Figure 7: Importance of personal care claims, July 2014
What we think

Issues and Insights

Trend Applications
Market Factors

Key points
Consumers spending on high-usage categories and facial skincare
Figure 8: Total US retail sales of personal care product categories, by share, at current prices, 2013
Figure 9: Skincare expenditures, by gender and age, January 2013-March 2014
Figure 10: Haircare expenditures, by gender and age, January 2013-March 2014
Race impacts category spending
Figure 11: Haircare expenditures, by race/Hispanic origin, January 2013-March 2014
Figure 12: Skincare expenditures, by race/Hispanic origin, January 2013-March 2014
Figure 13: Population aged 18 or older, by race and Hispanic origin, 2009-19
Consumers working more, traveling less
Figure 14: Time spent on lifestyle, July 2014
Scent influences purchasing decisions

Innovations and Innovators
Marketing Strategies

Appearance Related Concerns

Key points
Consumers are concerned about signs of aging, teeth yellowing
Figure 21: Concerns about appearance, July 2014
Figure 22: Concerns about appearance – Any rank, by gender, July 2014
Appearance related concerns dictated by lifestage
Figure 23: Concerns about appearance – Any rank, by gender and age, July 2014
Opportunity for more affordable teeth-whitening solutions
Figure 24: Concerns about appearance – Any rank, by household income, July 2014
Location impacts appearance related concerns
Figure 25: Concerns about appearance – Any rank, by area, July 2014

Time Spent on Appearance

Key points
Appearance related concerns dictate how people are spending their time
Figure 26: Time spent on grooming, July 2014
Men spending more time on their teeth
Figure 27: Spent more time on grooming, by gender, July 2014
Figure 28: Spent more time on grooming, by gender and age, July 2014
Social media impacts involvement in the personal care category
Figure 29: Spent more time on grooming, by visits social media websites daily, part 1, July 2014
Figure 30: Spent more time on grooming, by visits social media websites daily, part 2, July 2014
Young women spending less time getting professional services
Figure 31: Spent less time on grooming, by gender, July 2014
Figure 32: Spent less time on grooming, by gender and age, July 2014

The Role of Prestige, Mass, and Store Brands in Product Selection

Key points
Personal care shoppers rely on mass brands
Figure 33: Type of brands purchased, July 2014
Figure 34: Purchase mass brands most often, by gender and age, July 2014
Figure 35: Purchase mass brands most often, by household income, July 2014
Women willing to spend on prestige facial skincare
Figure 36: Purchase prestige brands most often, by gender and age, July 2014
Figure 37: Purchase prestige brands most often, by household income, July 2014
Shoppers more inclined to rely on store brands for functional purchases
Figure 38: Purchase store brands most often, by gender and age, July 2014
Figure 39: Purchase store brands most often, by household income, July 2014

Awareness of Ingredients

Key points
Shoppers look for healthy-sounding ingredients
Figure 40: Awareness and influence of ingredients, July 2014
Figure 41: Top 20 personal care claims, by share, 2009-14
Consumers aged 25-34 are most receptive to ingredients
Figure 42: Awareness and influence of ingredients – Have heard of and looks for this ingredient, by age, July 2014
Figure 43: Awareness and influence of ingredients – Have heard of and looks for this ingredient, by presence of children in household, July 2014
Sulfates suffer from negative perception
Figure 44: Awareness and influence of ingredients – Have heard of and avoids this ingredient, by age, July 2014
Figure 45: Awareness and influence of ingredients – Have heard of and avoids this ingredient, by presence of children in household, July 2014

Importance of Personal Care Claims
Attitudes Toward Personal Care Products and Claims
Race and Hispanic Origin
Appendix — Other Useful Consumer Tables


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