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Wednesday, 1 October 2014

Hot Dogs and Sausages Market analysis US 2014 - Global Market Size, share, trend , growth and strategy

The hot dog and sausage category is projected to grow, but manufacturers must do more to address issues related to health, product quality, and freshness in order to enjoy more robust category sales. Consumers are also seeking a wider variety of flavors and ethnic offerings.

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Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Terms

Executive Summary
The market
Sales forecast to increase 24% from 2014-19, to reach $9.6 billion
Figure 1: Total US retail sales and fan chart forecast of hot dogs and sausages, at current prices, 2009-19
Market is growing, except for hot dogs
Figure 2: Total US retail sales of sausages and hot dogs, by segment, at current prices, 2012 and 2014
Fewer children, smaller households result in reduced sales
Growing Hispanic market seeks variety and health in sausages
Millennials purchase all types, but prefer fresher products
Figure 3: Purchase behavior regarding hot dogs or sausages – Any purchase, by generations, June 2014
Brand name is important to consumers seeking consistency of products
Figure 4: top five reasons to purchase one brand of hot dogs or sausages over another, June 2014
Consumers are concerned about the healthy attributes of sausages
Taste beats affordability
Figure 5: top five reasons for purchasing hot dogs or sausages in the past, June 2014
What we think

Issues and Insights
Can parents learn to like hot dogs as much as their children do?
Issues
Insight: Parents seek healthier ingredients and more transparency
How to make sausages more attractive to consumers?
Issues
Insight: Refrigerated, fresh, and better quality key to expanded sales of sausages
How do brands gain more appeal among Hispanics?
Issues
Insight: Tout freshness and variety, when courting Hispanics

Trend Applications
Trend: Factory Fear
Trend: Locavore
Trend: Hungry Planet

Market Size and Forecast
Key points
Sales and forecast of hot dogs and sausages
Figure 6: Total US retail sales of hot dogs and sausages, 2009-19
Figure 7: Total US retail sales of hot dogs and sausages, at inflation-adjusted prices 2009-19
Sales of hot dogs to reach $9.6 billion in 2019
Figure 8: Total US retail sales and fan chart forecast of hot dogs and sausages, at current prices, 2009-19
Forecast methodology

Segment Performance


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