Tuesday, 1 March 2016

Increasing Health Awareness to Dictate Growth of Global Instant Beverage Premix Market, CAGR of 5.7% Forecast from 2015 to 2021

The market size in terms of revenue and volume for the global instant beverage premix market is provided from 2014 to 2021 at each sub-segment level. Based on product type, the market is segmented into: instant tea, instant milk, instant health drinks, instant coffee, soup and others. In terms of revenue, amongst various instant beverage premix product types, instant coffee held the largest market share in 2014 and expected to be the same during the forecast period of 2015 – 2021. The increasing health awareness among consumers is raising the demand for instant beverage premix globally. Amongst various product types, in terms of volume, instant tea held the largest market share followed by soup in 2014. The current market scenario and future trends for instant beverage premix have been also covered under the scope of the study that affects the demand in the market

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Increasing geographical arena for instant beverage premix products is the major factor driving the expansion of market globally. In addition, instant beverage premix is sold through different distribution channels such as online stores, convenience stores. and supermarkets. Manufacturers also sell instant beverage premix products through their websites. Availability of the product is one of the key drivers for the instant beverage premix market and is expected to fuel demand for this market in developing countries such as India and Brazil among others.

Entry of less priced products restrains the growth of the global instant beverage premix market. Since the concept of instant beverage premix is still new to consumers, the vendors don’t have well developed strategies to generate awareness with the help of which their products can gain credibility. This increase in pricing of instant beverages products is dominated by developed countries investing more on instant beverages segment whereas little spending by developing countries.

Adoption of innovative marketing strategies allows participant in the instant beverages premix industry to grow. With proper investment at each stage of product development, manufacturers can work towards increasing awareness about health benefits offered by instant beverages. Instant beverages premix manufacturers can effectively undertake marketing of their products to convey multiple benefits offered by their products.

Many countries across the globe are expected to serve as attractive markets for instant beverage premix products. For instance, the demand for instant beverage premix products has increased in the countries of Asia Pacific and Europe. Moreover, growing demand for instant beverage premix products in the countries of RoW such as Argentina, South Africa and Brazil among others is expected to open up new avenues for this market over the next few years.
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