Tuesday, 1 March 2016

Demand for Gluten-free Food Highest in Europe, Bakery Products are Most Popular

Gluten is a protein compound which is primarily found in wheat, barley, rye and other grain derivatives. Gluten causes health issues such as gluten-intolerance and celiac disease among others. Gluten free food alternatives are beneficial for health and helps in weight management. Moreover, these food products improve digestion and increases energy level.

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By product type, the global market for gluten free food has been segmented into: gluten-free bakery products, gluten-free baby food, gluten-free pasta, and gluten free-ready meals. In 2014, gluten free bakery products accounted for the largest market share globally. Gluten free bakery products manufacturers adopted innovative marketing strategies and by applying new processes and new ingredients developed innovative gluten free bakery products that resembles gluten containing counterpart thereby maintaining the same flavor and texture. The demand for gluten free food is estimated to rise during the forecast period .Moreover retailers are improving in store signage and are dedicating more shelf space for gluten free food products. Furthermore, they are also offering their own private-label products.

Growing consumer awareness about health benefits of gluten free food and growing demand for innovative gluten free bakery products are the main drivers responsible for the growth of this market. Consumers perceive gluten free food products as a remedy to cure health related problems and weight management rather than treating gluten sensitivity or celiac disease. This is primarily because consumers are unaware of celiac disease symptoms and in most cases it remains untreated. Consumers are unaware about the difference between an allergy and intolerance. Furthermore, consumers are either misdiagnosed or undiagnosed for celiac disease. This factor acts as a restraining factor in the growth of gluten free food market. Gluten free food manufacturers should not only restrict their production to bakery, pasta and ready meals but should focus on the fresh food industry especially pulses and vegetables to meet the growing consumer demand for choice and variety.

Among the different geographies, Europe held the largest market for the gluten free food market in terms of both revenue and volume in 2014 and is projected to stay as the market leader over the forecast period. Increasing awareness regarding celiac disease and heavy merchandizing by manufactures in food service and grocery channels are the main factors driving the Europe gluten free food market. North America followed Europe in terms of revenue and volume .The U.S is the largest market for gluten free food in North America. Growing number of celiac disease patients and positive consumer reaction to gluten free diet are the main factors responsible for the growth of the U.S gluten free food market. In the U.S, gluten free food products are mainly distributed as a health and wellness product. Changing lifestyles coupled with growing awareness of gluten free food products is acting as a driving factor in the growth of Asia Pacific gluten free food market as consumers are expected to change their food consumption during the forecast period.

This report also provides an understanding of volume (‘000) metric tons and revenue (USD million) of gluten free food market. The study also provides forecast from 2015-2021 and highlights current and future market trends.
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