Monday, 8 June 2015

India Retail Dynamics Consumer Attitudes and Online Market - Worldwide Industry size, share, trend, growth, analysis and Research Report

Consumer Attitudes and Online Retail Development in India, 2014-2019 provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across Indias online retail value chain and for new companies considering entry into online the retail market in India.

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Key Findings

Online retailers are converting from the inventory model to the marketplace model.

The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product

Online retailers are targeting tier-II and tier-III cities to increase margins.

The m-commerce share of e-commerce is rapidly increasing.

Electricals and electronics is the most sold category online, and is forecast to be the most sold category in 2019


Consumer Attitudes and Online Retail Development in India, 2014-2019 provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Indias online retail environment. In addition, it analyses the key consumer trends influencing the Indian online retail industry. In short,

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

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Reasons To Buy

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Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - improve market and strategic planning using highly granular, forward-looking market data.

In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand the consumer behavior and online trends in India

Historic and forecast online retail sales - Understand which products will be the major winners and losers in the online arena in the coming years

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business -Learn from best practice approaches outlined in the case studies of leading online retailers

Table of Contents

1. Introduction

1.1 What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

3.1 Overview of Indias Online Shopping Environment

3.1.1 Despite low Internet penetration, the Indian online population is third largest in the world

3.1.2 Government plans to increase broadband penetration across India

3.1.3 Net Neutrality debate heats up the retail sector as well

3.1.4 Etailers focus on transitioning to mobile platforms from desktop versions

3.1.5 Online retailers employ shopping festivals as a strategy to drive sales

3.2 Consumer Attitudes and Behavior

3.2.1 Online retailers switch to marketplace model for survival

3.2.2 Cash on delivery most popular mode of payment but eating up retailers margin

3.2.3 Online retailing Expands to Tier II and Tier III cities

3.2.4 Food and groceries emerging as a new growth category group in online retailing

3.2.5 Celebrity fashion driving the sales of online fashion retailers

3.2.6 Online retailers consolidate as large investment flow in

3.2.7 Online Retailers are altering return policies to avoid returns

4. Online Channel Dynamics

4.1 The Online Channels Share of Total Retail Sales

4.1.1 India online vs. offline channel forecasts

4.1.2 Online penetration: global and regional comparisons

4.2 Channel Dynamics

4.2.1 India retail channel dynamics - future performance

4.2.2 Channel group share development

4.2.3 Individual channel performance

4.3 Category Dynamics

4.3.1 Online vs. offline retail sales comparison by category group, 2014

4.3.2 Online retail market dynamics by category

4.3.3 Online retail sales share by category group

4.3.4 Online retail sales growth by individual category

4.3.5 Food and grocery categories: market size and forecasts

4.3.6 Electrical and Electronics categories: market size and forecasts

4.3.7 Music, video, and entertainment software categories: market size and forecasts

4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts

4.3.9 Books, News and Stationery categories: Market Size and Forecasts

4.3.10 Sports and Leisure equipment categories: market size and forecasts

4.3.11 Furniture and floor coverings categories: market size and forecasts

4.3.12 Home and Garden categories: market size and forecasts

4.3.13 Health & Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in India

5.1 Retailer 1: Flipkart

5.1.1 Business Description

5.1.2 Site Experience

5.2 Retailer 2: ZopNow

5.2.1 Business Description

5.2.2 Site Experience

5.3 Retailer 3: Snapdeal

5.3.1 Business Description

5.3.2 Site Experience

5.4 Other Innovative Retailers in India

5.4.1 Yebhi - Provides try and buy service in India

5.4.2 Lenskart - Provides home try on services

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