Monday, 8 June 2015

China Home and Garden Products Retailing Market - Worldwide Industry size, share, trend, growth, analysis and Research Report

Home and Garden Products Retailing in China - Market Summary & Forecasts provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in China.

Key Findings

The retail market for home and garden products in China is estimated to reach CNY2,396 billion by 2019, registering a CAGR of 13.94% over the forecast period

Despite sluggish economic conditions, retail sector registers a significant growth

A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailers expansion plans in tier lll and tier lV cities will drive further growth

Online platform will be a key channel for retailing over the next five years

Online spending on home and garden products in China is expected to reach CNY292.2 billion in 2019, growing at a CAGR of 38.47% between 2014 and 2019

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Home and Garden Products Retailing in China - Market Summary & Forecasts is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in Chinas home and garden products retail market. It contains:

Thorough analysis of consumer trends, and changing economic and population factors of the country

Both qualitative and quantitative insights of the changing home and garden products retail dynamics across various product categories and retail channels; with in depth analysis of 3 product categories and 14 retail channels, until 2019

An overview of key retailers operating across the product segment and their presence across channels

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Reasons To Buy

Get immediate access to:

Data coverage of 3 product categories that include Gardening and outdoor living, Home improvement, and Homewares in the Chinese home and garden retail market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market

Performance of individual product categories, across key channels in the last five years, with forecasts until 2019 - pinpoint the fastest growing segments in a market witnessing double digit growth

Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand

Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into China's booming retail space, ensure you have the insights to beat off the competition

Analysis of key international and domestic players in home and garden sectors - including store counts and revenues, which will help to maximize your competitive edge and pinpoint opportunities to improve market

Table of Contents

1. Introduction

1.1 What is this Report About?

2. Executive Summary & Outlook

3. Market Context

3.1 A steady economy with major growth potential for retailers

3.1.1 Chinas economy is increasing despite a declining growth rate

3.1.2 Savings are always a top priority for Chinese

3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries

3.1.4 Wage growth above inflation

3.1.5 Household consumption trebles driving spending power

3.2 Large population with growing prosperity makes China a big attraction for retail

4. Chinese Shoppers

4.1 From functional to emotional

4.2 More opportunity for niche brands and mass market retailers

4.3 Shopping - a leisure activity

4.4 Two major events drive retail spend in China

4.5 High adoption of smartphones and tablets for shopping

4.6 Counterfeiting forces consumers to trade up to premium for quality assurance

4.7 Tourism /travel increases awareness of international brands

4.7.1 China will be the largest Duty Free market in 2019

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