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Tuesday, 20 January 2015

Pricing the Cloud market - global Industry size, Shares, Strategies and Forecasts

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Pricing the Cloud, the new report from Tariff Consultancy Report researched during the first quarter of 2013 provides coverage of global public cloud pricing with a comparison of virtual CPU, storage and bandwidth pricing for the key providers. It provides examples of pricing trends and a forecast for cloud computing pricing and revenues over the 5 year period from 2014 to 2019.

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The evolution of cloud computing, public, private & hybrid cloud services

Cloud computing has evolved over time from a public service to a mix of hybrid and secure private cloud platforms. The cloud computing service was first introduced during the 1990s by salesforce.com aimed at enterprises using CRM applications.

In 2002 Amazon launched AWS (Amazon Web Services), which rapidly became the market leader in public cloud computing using the Amazon EC2 (Amazon Elastic Compute Cloud). It is estimated that AWS has up to 5 times the amount of computing power of its closest competitors combined.

From 2006 onwards IaaS (Infrastructure as a Service) was launched as a pay as you go model for IT services – with Amazon launching its first IaaS platform in 2006. IaaS platforms are used to enable cloud services for service developers and large enterprises and allow an element of customization.

In 2008 Google first introduced its Google App engine, which is used by a number of cloud providers and telecoms providers to derive their own cloud service.

In 2009 Microsoft first launched its Windows Azure cloud computing platform which is also sold via Microsoft ISVs and 3rd party reseller channels as well as direct to end users via the Microsoft sales channel and via the internet.

Companies profiles in the report include:

Amazon EC2, AT&T, CenturyLink, Dell, Dimension Data, Fujitsu, Google, HP, IBM CloudLayer, Joyent, Microsoft Azure, NTT Communications, OVH, Rackspace Hosting, Salesforce.com, Verizon-Terremark & Vmware.

Table of Contents

Methodology

Executive Summary
The main headlines of this report

Part One – Defining the cloud & the cloud services offered

Introduction – Definition of cloud computing services for the purpose of this report
The development of cloud computing services
The reasons for growth of cloud computing services
The evolution of cloud computing, public, private & hybrid clouds
Early cloud computing pricing models
Other types of cloud computing service for the enterprise
The different layers of cloud computing services
Examples of new types of cloud computing services
Key Point Summary


Part Two – Cloud computing services & pricing models

Part Three – Key cloud computing players & cloud computing pricing

Part Four – Pricing the Cloud – Pricing trends from the end of 2014 to the end of 2019

Appendix One – The exchange rates used in this report, converted into 1 USD

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